Strategy → Design → Impact
Researchto realoutcomes.
User research, journey mapping and UX/UI design that drive measurable results.
View my work
SIMPLIFYING DIGITAL JOURNEYS FOR REAL PEOPLE
Years
Experience
I design purposeful, user-centered digital products, from conversion-optimized eCommerce stores to scalable SaaS platforms and fintech experiences. Most recently the in-product designer at JACK App, a construction platform live across Australia, NZ, the US and Canada. I bring that same evidence-based, research-driven process to every project.
Whether I’m streamlining onboarding flows, scaling design systems, or launching features that reduce friction, I help brands create seamless, results-driven journeys that empower their users and elevate their business.
Testimonials
What clients say
Her creative and communication skills have captured the look and feel and brand of our business. The feedback from our customers has been amazing.
She took relatively vague requirements, and put together a site we are very proud of.
She did a bang-up job for me, helped me get through the process (I’m TERRIBLE at design).
You did everything I asked in regards to the website in very quick time.
Sarah is very patient and very easy to work with and is always available responding to any questions in a fast and efficient manner.
SHELLEY WEB DESIGN
SERVICES
I offer professional UX/UI Design, marketing, branding, and development services, ensuring business growth and success.
Alexa Champion Trophy Award Winner | 2020
Selected work
Portfolio
01 Product Design Roles
3 rolesLong-term product roles across SaaS, fintech and eCommerce, working with product managers, engineers and real users.
JACK App
Sole designer for a construction management platform used across Australia, NZ, the US and Canada.
Stratton Finance
Redesigned the quote tools, loan application and Salesforce broker interfaces for a leading finance broker.
Just Perfume
Design and development partner for an online fragrance retailer, from agency client to an ongoing role alongside Stratton.
02 My Own Ventures
6 productsProducts I founded, designed and built myself, from idea to launch.
Bravo C2
A counter-drone command console, designed and tested across five versions.
Choreo
Turns static Figma screens into polished motion, then hands it off to developers.
Relay
Moves work between Figma Design and Figma Make, in both directions.
Deedbox
Shows small businesses who really controls their website, and what renews when.
Optimus Dime
A live crypto platform with real-time market data, news and an exchange tool.
Fashion Queen
An Australian fashion brand and Shopify store I founded, grew and sold.
03 Shelley Web Design Clients
5 projectsWebsites, eCommerce and branding I designed and built for clients through my studio, Shelley Web Design.
Charcoal Crew
Logo, packaging and a WooCommerce store for a BBQ charcoal supplier.
EvTEK Chargers
A launch website that educates new EV owners and turns visits into leads.
harmonizeHR
A marketing site that makes HR system integrations clear to non-technical buyers.
IroncladCC
Brand and website for a Texas data migration and security consultancy.
Tom's Headlights
A mobile-first site with before-and-after proof that doubled leads.
EXPLORE ALL OF MY CLIENT PROJECTS
CLIENT PROJECTS
Work delivered for employers and clients, from SaaS and fintech platforms to small business websites.
JACK App
JACK App is an all-in-one construction management platform used by builders and trades across Australia, New Zealand, the US and…
View Project
Stratton Finance
Stratton Finance is a leading Australian vehicle and asset finance broker that aimed to modernize its digital finance journey to…
View Project
Just Perfume
Just Perfume is a leading e-commerce retailer specializing in a broad spectrum of fragrances, from top-tier designer brands to niche,…
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Charcoal Crew
Charcoal Crew is an Australian supplier of premium barbecue charcoal, offering a range of products tailored for grilling enthusiasts, restaurants,…
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Toms Headlight Restorations
Tom’s Headlight Restorations is a small local business offering a niche automotive service: restoring cloudy or yellowed car headlights to…
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EvTEK Chargers
EvTEK Chargers is a company specializing in electric vehicle (EV) charging solutions, offering both at-home charging stations and commercial EV…
View ProjectEXPLORE MY OWN VENTURES
VENTURES
Products and concepts I founded, designed and built myself, from idea to launch. These are my own, not client work.
Choreo
Choreo is a Figma plugin that turns static screens into polished motion, then hands it off to developers. Designed and…
View Project
Deedbox
Deedbox is a digital ownership passport that shows small businesses who really controls their website, what renews when, and what…
View Project
Fashion Queen
Fashion Queen is an Australian online fashion brand I founded, branded and built on Shopify, grew, and later sold.
View Project
Optimus Dime
Optimus Dime is my live cryptocurrency platform, with real-time market data for 10,000+ coins, news and education, and an integrated…
View Project“Working with Sarah was a delight. She has created 2 websites for us. Her creative and communication skills have captured the look and feel and brand of our business. The feedback from our customers has been amazing. Nothing was to much trouble and she was available 24/7. I highly recommend her to anyone who wants a high end website. She was fast and fabulous to work with.”
“Sarah worked with us to build a website for our new business. She took relatively vague requirements, and put together a site we are very proud of. Her quality of work is high and she was extremely responsive to any and all questions. She kept us up to date on her progress, and did a good job of asking any clarifying questions. I recommend you reach out to her for your website building needs.”
“I was honored to have apparently Sarah's first Upwork contract. She did a bang-up job for me, helped me get through the process (I'm TERRIBLE at design), and she even put up with my goofy humor. Great work and personality. Would strongly recommend.”
“I would really love to thank you for the website you have designed for our business Razz Hair Studio. You did everything I asked in regards to the website in very quick time, responded to my phone calls at anytime of the day or night and made any little alterations I needed. Also not to mention finding the best deal to host my website. In fact I was that happy with my experience with the first website, thought it was time to build another online purchase website for my ULTIMA Hair Brush business and you did a brilliant design of that one as well.”
“Sarah did an amazing job on the design of my business website for Madison Avenue Hair & Skin. Every step of the way making sure each page, photo and information was just as I wanted. Sarah is very patient and very easy to work with and is always available responding to any questions in a fast and efficient manner. I highly recommend Sarah if you are looking for a dedicated person to improve or build your new website.”
FAQ
What industries do you specialise in?
SaaS, fintech and eCommerce — with a growing focus on AI-powered product features and the UX of AI trust and adoption.
Do you work with existing design systems, or build new ones?
Both — I’m equally comfortable extending an established design system or building one from scratch, keeping every new feature visually and behaviourally consistent.
What does your research process look like before design starts?
Field research and customer shadowing, journey mapping and pain point prioritisation — real evidence before a single wireframe gets drawn.